About us

Clap Clap Creative is a storytelling agency.

What we do: We help you define your story, and then we tell the shit out of it.

Branding, content, communications. Strategy, social media, PR, websites. At the heart of everything worthwhile is a story.

Your brand story connects you to your audience. This is crucial. Connecting to your audience through storytelling helps you sell, it helps gain sign-ups, it sets you apart from your competitors, it builds trust, and it makes you memorable.

You want your readers, listeners, and viewers to engage with you. To care about you. To be convinced or swayed. To buy your product or enrol in your program. And that’s where your story comes in. That’s where Clap Clap Creative comes in.

Your brand should tell your story. It’s who you are and what you stand for. It’s your values and your strengths. It’s what sets you apart. It’s why people recognize you, care about you, and come back for more.

Why us: What drives us is helping the underdog win. Helping the newcomer hit the scene - and change the scene. Helping people and teams who are making the world better in any and all wonderful ways.

What drives us is ensuring that when you’re doing cool shit, you’re damned well getting noticed for it. That your sweet brand has a succinct and consistent story to tell. That your company has a clear - differentiating - vision and voice. And that every content touchpoint helps you build audience, build trust, and build revenue.

What you get: No bullshit. We’re not trying to sell you anything you don’t need. We genuinely want what’s best for your brand to make it stand out, authentically. With our unique blend of strategic and creative insights, we narrow in on what you need to do to succeed. Then we deliver work of the highest quality, because we don’t know any other way.

We’re direct and honest. We see the big picture and we guide you to see it too, without getting lost in the small details. We navigate complexity and articulate clearly the problems you’re facing. And we work collaboratively to find your solutions.

At Clap Clap Creative, we tell stories. We’d love to tell yours.

 
Sam Boyer - Director of Clap Clap Creative

Sam Boyer, Principal (he/him)

A former award-winning investigative journalist, Sam has been writing stories people want to read for more than 15 years. Having developed his craft in the competitive world of crime reporting, Sam learned to dig deeper to uncover hidden stories, ask big questions, build trust, protect relationships, and sculpt front page narratives.

When it comes to telling client stories, these same skills are what sets Sam apart.

His passions include Plain English, problem-solving, New York-style pizza, and his rescue dog Molasses.

  • It was a pleasure working with Clap Clap Creative on several projects. Sam's exceptional talent lies in transforming content and information into compelling narratives that engage the audience effectively. I wholeheartedly recommend Sam to anyone seeking creative expertise.

    Rina Lamba, Acting Director, Child and Family Health Division

    York Region Public Health

  • Working with Clap Clap Creative on our verbal branding was an absolute pleasure. Sam's creativity, strategic thinking, and attention to detail were instrumental in crafting a brand voice that truly resonates with our audience. I would highly recommend Sam for any branding project. His talent, professionalism, and dedication to excellence have truly made a lasting impact on Ebb & Flow's identity, setting us apart in a crowded market.

    Devon Specht, Founder/CEO

    Ebb & Flow

  • When we were preparing to launch a new website, we engaged Clap Clap Creative to help us refine our content, map out what should go where, and ensure everything we were saying was clear for our audience. Sam helped us translate our complex and overly technical way of describing our work into words that others could easily understand. Years later, we still use this language in our pitches to new clients. We are forever grateful for this support and can't wait to work with Clap Clap Creative again in future.

    Jessica Thornton, Co-President

    Creative Futures Studio

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