Projects
This is a small sample of work from Clap Clap Creative. Working closely with clients, we approach your unique challenges to deliver unique storytelling results.
The cannabis disrupter.
After years building a cult following in the illicit cannabis market in Canada, this iconic brand realized it was high time to shake up the legal market. But how to you re-launch yourself to the masses without selling out to your loyal legacy customers? Working with a partner agency, we helped position this cannabis brand for market domination - with a new brand identity that both honoured its history and set it up for mainstream success.
-
Complete verbal identity
Messaging for in-store and online marketing
New website architecture, UX, and content
Press releases and social media
Creation of content strategy
The engineers.
One of the largest structural engineering firms in Ontario needed a facelift. Over 50+ years they’d built a huge client base and have been responsible for countless high-rise engineering projects in the GTA and Southern Ontario. But they never had a clear brand. To help them succinctly describe themselves, and attract and retain new talent, we jumped right in.
-
Stakeholder interviews and brand exploration
New verbal brand identity
Plain English approach to communications and marketing
New website
Revised corporate document templates and employee training materials
The haircare giants.
A major market haircare company wanted to create a multi-brand loyalty rewards program for its thousands of hairstylists across Canada. The first-of-its-kind program needed a name, an identity, and structure. Working together a partner agency, we facilitated discovery sessions with internal stakeholders, and user interviews with stylists, to create a unique product ready to change the market.
-
User interviews and stakeholder discovery sessions to get to the heart of the problem and find the solutions
Full verbal brand identity
Short- and long-term market strategies
The futurists.
A futures-focused design consultancy wanted help revising its brand messaging and updating its web content to coincide with a visual rebrand. Clap Clap Creative conducted an audit of the current site, writing and editing content, and recommending updates to brand messaging, as well as suggestions for Plain English simplifications to make the complex wording more accessible. The result was a website content overhaul and new website architecture.
-
Website content audit
Strategizing user-friendly brand messaging and simplified content structure
Site architecture and digital wireframes
The bio-pharmacy.
With huge global ambitions, this start-up pharmaceutical cannabis company needed brand messaging that reflected its vision. In support of a partner agency, we worked closely with the company’s executives to create the brand vision, mission, values, and positioning statement, as well as formalizing their plans into a comprehensive investor deck.
-
Full verbal brand identity
Facilitation with executives on brand positioning and direction
Delivery of brand content for comprehensive investor deck
The supplements revolution.
With aspirations to change the way active people look at and use supplements to enhance their training and health, this start-up needed to create a brand that stood out, while making supplements easier to understand. In a crowded market full of complexity, this company needed to stand out with simplicity. With a partner agency, we built a brand that delivers on its mission.
-
Full verbal brand identity
Product category structure and hierarchy
Website content and site architecture
